Marketing Programs SpecialistPermanent
Ontario (ON), Pickering - L1VJob Simplification
The announced job offer is made public by the firm: goeasy and it was included in jobs list the date of: 2022-10-22 in the website greenenergyjobsonline.com.
It is announced that they have a job offer at the category of Array and the jobs location is in the state of Ontario (ON) at the city Pickering, in the country CA - at this current ZipCode: L1V
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Job Overview
If you are looking to join one of Canada's fastest-growing companies, goeasy is the place for you! Certified as a Great Place to Work , recognized as Canada's Most Admired Corporate Cultures, the GTA's Top 100 Employers, one of Canada's Top 50 Fintech's and North America's Most Engaged Workplaces - we want the best and brightest to join our team. We are a publicly-traded company on the TSX with over 4000% shareholder return since 2001. Accredited by the Better Business Bureau, goeasy Ltd is a Canadian company that provides non-prime leasing and lending services through easyhome, easyfinancial and LendCare. We offer a wide variety of financial products and services including lease-to-own merchandise, unsecured and secured installment loans, direct-to-consumer auto loans, and point-of-sale financing to over 4,000 merchants in the powersports, automotive, retail, home improvement, and health sectors.
LendCare Capital Inc., a wholly-owned subsidiary of goeasy Ltd., is a Canadian point-of-sale consumer finance and technology company, which enables over 3,000 businesses to increase their revenue by providing full credit spectrum financing at the point-of-sale. For over a decade, LendCare has cleared a path to providing fast, reliable, and affordable financing options for the powersports, automotive, retail, home improvement, and health sectors, while processing over $6 billion in loan applications to date. With a dedicated team of finance experts and well-established partnerships with merchants, dealerships, and brokers, LendCare bridges the gap between credit score and customers living their best life.
In this role, you will work collaboratively with internal teams to execute the marketing strategy. You will develop and lead revenue generating B2B campaigns. You will be responsible for email and offline campaigns and will have experience building complex automated email programs. You are detail-oriented and have broad marketing knowledge that includes digital marketing, SEO, campaign landing page development, reporting, sales support, take-to-market, etc. You will be the go-to email expert and enjoy project managing engaging and rewarding campaigns for businesses and consumers.
Responsibilities:
Help define and drive the marketing strategy for online and offline campaigns
Develop and manage the Marketing team reporting dashboard
Manage all growth and retention email marketing campaigns to LendCare's partner base
Provide recommendations, expertise and management of LendCare's Martech solutions
Management of the partner lifecycle and partner segmentation
Coordinate with web developers and build and manage campaign landing pages
Provide campaign reporting to internal stakeholders
Provide direction and recommendations on printed collateral for sales teams and partners
Evaluate market conditions and competitor data
Stay current with new technologies and developments in digital marketing
Work collaboratively with designers, content writer, business development and other team members
Other responsibilities as required
Skill Requirements:
BA/BS degree in Marketing, Communications, Advertising or equivalent working experience.
5+ years of Digital Marketing experience
Experience with HubSpot is preferred
Experience with and working knowledge of HTML/CSS/JavaScript is a plus
Ability to think strategically and execute tactically
Strong analytical skills - you make data driven decisions
Excellent project management, with the ability to work under pressure to deliver high quality work
Financial services and B2B experience preferred but not required
TAG:
LendCare Capital Inc., a wholly-owned subsidiary of goeasy Ltd., is a Canadian point-of-sale consumer finance and technology company, which enables over 3,000 businesses to increase their revenue by providing full credit spectrum financing at the point-of-sale. For over a decade, LendCare has cleared a path to providing fast, reliable, and affordable financing options for the powersports, automotive, retail, home improvement, and health sectors, while processing over $6 billion in loan applications to date. With a dedicated team of finance experts and well-established partnerships with merchants, dealerships, and brokers, LendCare bridges the gap between credit score and customers living their best life.
In this role, you will work collaboratively with internal teams to execute the marketing strategy. You will develop and lead revenue generating B2B campaigns. You will be responsible for email and offline campaigns and will have experience building complex automated email programs. You are detail-oriented and have broad marketing knowledge that includes digital marketing, SEO, campaign landing page development, reporting, sales support, take-to-market, etc. You will be the go-to email expert and enjoy project managing engaging and rewarding campaigns for businesses and consumers.
Responsibilities:
Help define and drive the marketing strategy for online and offline campaigns
Develop and manage the Marketing team reporting dashboard
Manage all growth and retention email marketing campaigns to LendCare's partner base
Provide recommendations, expertise and management of LendCare's Martech solutions
Management of the partner lifecycle and partner segmentation
Coordinate with web developers and build and manage campaign landing pages
Provide campaign reporting to internal stakeholders
Provide direction and recommendations on printed collateral for sales teams and partners
Evaluate market conditions and competitor data
Stay current with new technologies and developments in digital marketing
Work collaboratively with designers, content writer, business development and other team members
Other responsibilities as required
Skill Requirements:
BA/BS degree in Marketing, Communications, Advertising or equivalent working experience.
5+ years of Digital Marketing experience
Experience with HubSpot is preferred
Experience with and working knowledge of HTML/CSS/JavaScript is a plus
Ability to think strategically and execute tactically
Strong analytical skills - you make data driven decisions
Excellent project management, with the ability to work under pressure to deliver high quality work
Financial services and B2B experience preferred but not required
TAG:
Employer Overview
goeasy
Ontario (ON), Pickering - L1V- Agency