Digital Marketing and Lead Gen Specialist - California, San Diego

The announced job offer is made public by the firm: ASTERRA and it was included in jobs list the date of: 2022-10-22 in the website greenenergyjobsonline.com.

It is announced that they have a job offer at the category of Trades & Services and the jobs location is in the state of California at the city San Diego, in the country US - at this current ZipCode: 92101

The information residing in this page is not directly announced by our websites, we help users in the intent of finding the jobs they want and redirect them back to jobs8 for apropriate applying to any of the jobs listed on www.greenenergyjobsonline.com.

ASTERRA is a successful earth observation company, based on Utilis technology, with headquarters in Israel and offices in the USA and UK. ASTERRA uses synthetic aperture radar (SAR) data from satellites and aircraft platforms to detect underground soil moisture, with applications for water utility and transportation infrastructures, as well as the property management industry. Come work at a place with a true impact on the lives of millions.

The ASTERRA Marketing department in seeks a highly motived Digital Marketing and Lead Gen Specialist to join the San Diego office.

Responsibilities:

• Full responsibility for the lead gen and digital marketing activities - from planning to execution, measurement, reporting and optimizing.
• Creating, designing, and executing marketing automation programs, campaigns & webinars.
• Managing several agencies and vendors and collaborate with internal stakeholders to support execution.
• Driving ongoing multi-channel and multi-touch inbound & outbound marketing acquisition and lead nurturing & retention campaigns that feed the funnel.
• "handshake" with marketing automation and CRM integration.
• Overall responsibility of social media and website.

Requirements:

• Minimum 2 years of experience in revenue driven digital marketing & leads gen.
• Hands on experience, preferably from B2B companies.
• Strong understanding of demand and lead generation, personas and digital funnel building, lead acquisition and analysis of marketing campaigns.
• Ability to create and execute data-driven marketing programs that result in revenue growth.
• In-depth knowledge of digital marketing techniques, in b2b channels - LinkedIn, search, directories, Twitter.
• Strong creative problem solving, analytical skills, and communication skills.
• Extreme attention to details.
• Self-motivated, multi-tasker, goal-oriented, reliable, and responsible.
• Experience in working with HubSpot or equivalent.