Database Marketing Analyst (remote) - Arizona, Phoenix

The announced job offer is made public by the firm: Arizona Public Service - APS and it was included in jobs list the date of: 2022-10-22 in the website greenenergyjobsonline.com.

It is announced that they have a job offer at the category of Trades & Services and the jobs location is in the state of Arizona at the city Phoenix, in the country US - at this current ZipCode: 85003

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Marketing Database Analyst - Functions as a business unit Marketing analyst, strategizing with other Marketing functions including program managers and segment managers in the strategic development of marketing campaigns for specific programs and products.

What your day would be like

• Establish and implements direct marketing contact strategies.
• Produces lead lists for all direct marketing programs.
• Establish and implement marketing program performance tracking and reporting standards.
• Designs and implements market tests to enable readable performance results and tracking of direct marketing and mass marketing initiatives.
• Conducts detailed statistical analysis.
• Uses predictive modeling tools to improve the efficiency and response rates of program and product campaigns.

Minimum Requirements

• Degree in Business, Marketing or Statistics with a minimum 5 years experience in campaign target marketing, planning, design, testing, execution, management and tracking including statistical analysis, database reporting, and predictive modeling.
• Experience with Marketing, campaign tracking, statistical modeling, and analytical reporting tools including Unica Campaign, SPSS Modeler, COGNOS or similar campaign tracking, analytical, and reporting software.
• Strategic thinker with effective interpersonal, communication, presentation, and writing skills, marketing team experience, attention to detail, and ability to identify Marketing process improvement opportunities.