Job Simplification

The announced job offer is made public by the firm: Omaha Public Power District and it was included in jobs list the date of: 2022-10-22 in the website greenenergyjobsonline.com.

It is announced that they have a job offer at the category of Trades & Services and the jobs location is in the state of Nebraska at the city Omaha, in the country US - at this current ZipCode: 68197

The information residing in this page is not directly announced by our websites, we help users in the intent of finding the jobs they want and redirect them back to jobs8 for apropriate applying to any of the jobs listed on www.greenenergyjobsonline.com.

Job Overview

Responsibilities

The Content Marketing Specialist will be responsible for delivering marketing and communications content (web copy, video, email copy, print copy, etc.) that educates customers during triggered or planned campaigns across various channels. This role will also play a pivotal role in customer communications during outage events.

Responsible for delivering marketing and communications content.
Research, write, and edit SEO-rich content.
Lead reporting on key content campaigns to internal/senior executives, highlighting performance metrics, analysis of areas to improve.
Work with marketing team in the implementation of web, mobile and integrated digital marketing projects/initiatives from conception and strategy definition through creative/technical design implementation, testing, production and subsequent launch (including training, promotions and other related communications).
Act as content steward, ensuring that marketing messages displayed on websites, apps, emails, print materials, and other digital properties accurately reflect user needs and align to key campaigns.
Deliver projects/initiatives on-time, within budget and scope.
Contribute to define the overall web, mobile and integrated digital marketing strategies.
Craft content that can be utilized and triggered based on a market shift or weather event using data and automation to deliver critical and transparent information to OPPD customers.
Deliver high-quality content in the form of educational materials, case studies, customer testimonials, educational and promotional videos, email copy, and web site tools.
Establish a detailed understanding of the value of our Customer Engagement and communication offerings and further awareness among clients and service teams.
Implement A/B and multivariate testing across digital & educational campaigns to optimize customer awareness.
Identify metrics and work with business analyst to track and analyze customer-marketing success, including response/behavior statistics, return on marketing investment, etc. Build reports, generate insights from the data, and drive next steps with our cross-functional team.
Work collaboratively with agency and research vendors as necessary.
Create visibility of campaign metrics through reports to communicate target goals and current results to management
Liaison with marketing research resources and actively leverages primary and secondary research to deepen understanding of market trends and consumers across their lifecycle, from awareness to renewal and expansion.
Develop campaign creative assets and tracking parameters with internal team members and external vendors. Setup campaigns. Manage and/or support multiple marketing and/or communication campaigns across multiple channels to market key messages and services or effectively communicate to multiple audiences that may include customers, trade allies, company leadership, employees and Board of Directors.
Work collaboratively with OPPD internal Corporate Communications team on web, social, and other crossover channels where product and corporate brand are communicating through.

Qualifications

Required:

Bachelor's degree or equivalent education/experience in Marketing, Business or a related discipline.
Five (5) years marketing experience in a B2B environment.
Two (2) years specialized demand generation experience.
Experience in planning and executing content marketing campaigns, to both Consumer and Business Customers, across digital, telephony, SMS, email, and traditional channels.
Think outside the box to identify novel ways to generate interest among our target audiences.
Data-driven, curious and proficient in using varying complexities of Marketing Automation, Marketing Workflow, and basic desktop software to optimize decisions and message delivery.
Exceptional content writing and verbal communication skills.

Closing Statement

S3:

Base: $73,483

Midpoint: $91,854

At Omaha Public Power District , we're passionate about three things: power, the people who make it, and the people who rely on it.

WE ARE: Where the Light Starts. OPPD is the 12 th -largest public power utility in the U.S., serving over 850,000 people across 5,000 square miles and 13 counties.

WE'RE COMMITTED TO: Each other and the people we serve. This commitment drives us. We're dedicated to providing our communities with affordable, reliable, and environmentally sensitive energy services today, tomorrow, and well into the future.

OUR JOB: To provide power with a purpose. We have real impact - on people's lives, on the environment, and on the future of energy. We're always looking for bright, capable people who want an opportunity to lead from where you are-wherever you are- and know that your ideas will be heard. If you want to be a source of real, positive change for the community and the people who live in this region, then working for a company acknowledged for caring about these same things is likely a priority for you as well.

Org Marketing Statement

EOE: Protected Veterans/Disability

How To Apply

Apply online at on or before November 1, 2022 or send resumes to

Recruiter: Jennifer Skupa -

PLEASE NOTE - Your application has not been submitted unless you have applied for a specific requisition. If you have not chosen a specific opening, your application will remain in 'DRAFT' form and will not be viewed by our Human Capital staff.

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