Associate Manager, Marketing Analytics - New Jersey, Union

The announced job offer is made public by the firm: LifeStation and it was included in jobs list the date of: 2022-10-22 in the website greenenergyjobsonline.com.

It is announced that they have a job offer at the category of Trades & Services and the jobs location is in the state of New Jersey at the city Union, in the country US - at this current ZipCode: 07083

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We seek a Performance Marketing Analyst to join our rock star marketing team at an exciting health technology company experiencing a new stage of direct-to-consumer growth. In this role you will work with a group of highly motivated professionals tasked with solving challenges.

Your goal will be to support the marketing funnel using a variety of tools to engage prospects and existing customers. In addition, you will work closely with various internal teams, agency partners, and executive stakeholders to provide insights, foresight, and data-driven answers to strategic questions.

Key responsibilities will focus on developing insights to improve marketing program efficiency and scale through data management and rigorous analysis. You will support the testing and optimization of campaign performance, building, and scaling successful campaigns, testing of content, marketing messaging, marketing budget management and reporting on KPIs.

You will work on SEM, affiliate marketing, display marketing, paid social media, Amazon and other digital channels in planning, implementing, measuring, and optimizing the brand's marketing programs.

About LifeStation:

LifeStation is an innovative health technology company at the cutting edge of senior care and safety. Our products and services transform the lives of seniors by allowing them to live safe and independent lives. We are one of the largest providers of medical alert and telehealth services to customers across the United States.

The Role:

• Implement marketing programs and help define strategies to drive multi-channel acquisition and engagement efforts, including website, social media, email, Google, Amazon, affiliate, retargeting, and more.
• Help build a 360-degree, data-driven marketing machine that operates seamlessly across channels to tell our story and maximize conversion.
• Produce specific insights around new customer behavior, year over year trends, drivers of marketing acquisition performance, and long-term customer value
• Conduct measurement and analysis on the effectiveness and efficiency of digital marketing programs
• Ownership of marketing data and reporting (setup dashboards using a variety of systems, update ongoing reports, and share with stakeholders)
• Proactively work with team members, other marketing teams, creative, finance, and other cross-functional groups
• Manage marketing budget, forecast, and accruals weekly/monthly/annually
• Prepare detailed, quantitative and qualitative assessments of marketing programs
• Conduct detective work on data quality to identify challenges and develop solutions to improve data and reporting quality
• Manage and assist in various projects under the analytics, reporting, and marketing umbrella at LifeStation
• Support marketing testing and learning programs through statistical analysis
• Present findings, analysis and recommendations to management

What you need to be successful:

• Bachelor's Degree in marketing, mathematics, or related fields
• 2-5 years of experience in online marketing, marketing analytics, retail marketing, digital media planning, or other quantitative analytics roles
• Ability to execute according to plan, deliver results in a timely manner, and manage multiple projects in an ambiguous environment
• Able to see trends and to extract actionable insights from data to drive results
• Meticulous attention to detail required
• Intermediate to advanced Excel or Google Sheets skills

Bonus points for experience

• Experience with statistics through college coursework, certifications, or professional work experience
• Experience or certification with Google Ads, Facebook Ads, LinkedIn Ads, or any of the major DSPs
• Familiarity with managing and building API connections for marketing automation
• Experience with SQL, JavaScript, Ruby or Python
• Familiarity or certifications with ad operations, Google Tag Manager, Google Analytics, or other marketing analytics and event management tools

Why work with us:

• Competitive salary and comprehensive benefits package
• This is a hybrid role working three days a week out of our New Jersey HQ
• Entrepreneurial work environment with the freedom to get things done
• Chance to grow by working with an extremely talented team
• Make a true impact on our company and its services with high-visibility and possibilities for career growth
• Company outings, catered lunches, team building events and much more
• Excellent location close to highways
• Benefits and Perks
• Excellent Comprehensive Insurance Coverage
• 401(k) Retirement Savings Plan & Employer Match
• Gym/Fitness Program Reimbursement
• Access to Corporate Discounts
• Company Paid Life Insurance
• And much more

LifeStation is proud to be an Equal Opportunity Employer. LifeStation provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, pregnancy, sexual orientation, or any other characteristic protected by law.